ANALYSIS



“If you can’t explain it simply, you don’t understand it well enough.” - Albert Einstein


With the ever increasing wealth of information now publically available, it’s difficult to know which data sources are credible, relevant and worth the return of your investment. Further, data analysis can be an overwhelming, complicated, and time consuming task no matter what your level of experience or position. Questions we constantly receive at IDR include;



  • Which data sources are the best in making an informed business decision?
  • How do I get the most out of my data, is there anything else it can tell me?
  • How do I work out what actions to do next from looking at all this data?
  • I’ve never liked maths, what is the simple translation of all this data?
  • I don’t have time to analyse all this, please give me a 1 page summary?

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Insights DR (IDR) provides strategic business consultancy services to help companies improve their performance, by simplifying the complex, translating analysis into meaning, and turning insights into action. The first step in this process is typically data analysis. IDR uses a mix of quantitative and qualitative analysis, with a range of different technologies that enable solutions to be tailored to our customers needs. Analysis is guided by the scope and specific brief for each project, then a range of different commercially and academically robust methodologies are deployed, from a myriad of data sources in order to produce the requested deliverables.



“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein



IDR strongly believe in the collaboration and transparency of all our analysis methodologies and processes. IDR prides itself on our clients feeling secure in knowing what and where the data is being sourced, why and how it is being analysed, and that the overall approach adopted is statistically robust and reliable for their business decisions. Examples of how data analysis could be applied within a business include;

  • Risk Analysis - SWOT
  • Innovation Workshops
  • NPD Brainstorming Sessions
  • Market Positioning
  • Brand Positioning
  • Product Positioning
  • Shelf Planogram Layout POGS
  • Competitor Intelligence
  • Market Trends and Growth Drivers


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Depending on the depth, breadth, timeframes and budgets involved within each project, IDR will work together with our clients to ensure they have a customised solution delivered on time, in full, and that often exceeds their expectations.